Are You Following up Effectively?

Wednesday, December 9, 2009 ·

by: Bob Kosimov

One of the successful methods in online marketing is collecting visitors' emails in exchange for
a free report or an ebook and follow up with new products and services.

It's a known fact that 75% of visitors don't buy on their first visit and it might take up to 7 follow ups before they buy anything from you.

A well-written follow up letter will do three things:

·improve your response rate ·better your site's ranking with Search Engines ·and increase sales

So, what should you write in your letter that could do all the three above?

First, create a headline for your follow up letter. Put yourself in your reader's shoes, would you
click on it if it was in your inbox along with some other newsletters your reader may have signed up for? If you would then go with it and make sure that it's easy to understand and yet enticing enough to get a click.

An effective follow up letter is the one that is written from first hand, i.e. if you have tried the product, it would be easier for you to recommend it, because you would know all the benefits of it.

So, in your follow up letter tell your readers how it helped you and how it can help them, too. If you are promoting your own product it's even better, because you already know how others can benefit from it. Remember, people always look for solutions to their problems and want to feel better.

After you have explained all the benefits of the product place a link to your site if it's your own
product, or to your merchant's site if your are promoting an affiliate product, warmly recommending them to click on the link.

Keep your letter to the point, it's important that your reader gets the message that you are trying to deliver.

Avoid your follow up letter from being too long, because it might exhaust your reader and they might give up before they reach the end.

Whatever you promote in your follow up letter it should in some way pertain to your business, so that your readers don't get confused when they read your message.

Once you have written it, read it yourself first and have your friends read it too. If you are satisfied with it set it to your autoresponder and fire it to your subscribers. If it's not, then it probably needs some more tweaking before it goes out to your list.

Your list will become an unlimited marketing source that you can sell your products to over and again. So, make sure that you have a reliable autoresponder that ensures that your messages are delivered to your subscribers.

Last word of advice

When your sample follow up letter is completed test it and see if you receive a response rate you want. After all e-mail marketing is all about tries and tests.