Autoresponder marketing strategy. Confirmation email.

Wednesday, October 7, 2009 ·


by: Eugenijus Sakalauskas




There are a number of different ways you can use autoresponders to market to your visitors

One of them - confirmation emails

Using autoresponders to send instant confirmation emails to your Customers and subscribes after they have made a purchase or signed up for your newsletter is a great way to provide people with an additional level to customers service


Autoresponders also free you from having to manually send out confirmations – giving your time to focus on more profitable areas of your business. But you also know that these confirmation autoresponders ar a great marketing opportunity

Because instant confirmation do a lot to boost the credibility of your company, they are the perfect place for a marketing message. You`ve responded immediately to your customer`s request , letting them now that yours is a reliable , professional company. Why not take advantage of that by offering them a specia price on one of your best-selling products ?

Suppose you own a web site that sells cycling equipment. Of course , you offer a free weekly newsletter packed with tons of great cycling tips. Every time someone signs up for your newsletter , they receive an instant autoresponder thanking them and confirming their subscription.

Once you`ve seen for yourself how autoresponders can boost your profits , you`ll be working them into just about every aspect of your business. Here`s one example of how can use a network of autoresponders to capture sales like wound`t believe.

Step 1 A visitor come sto your site and decides to sing up to your free newsletter or free report.

Step 2 That visitors is instantly sent a confirmation e-mail via autoresponder thanking them for their subscription . This e-mail also includes a discount offer on one of your best-selling product.

Step 3 The subscribes orders your product. This purchase triggers another autoresponder , which contains an offer for an add-on o the product their just bought.

Step 4 They decided to purchase the add-on , which triggers another autoresponder.

Step 5 And so on …….

Can you believe that this process is 100% automatic? Once you`ve written to autoresponders,you can literally forget about them and just start watching the sales roll on. With almost no effort on your part, you`ve turned a casual visitors to your site into a repeat customers. And you barely had to lift a finger.

And don`t limit yourself to just placing marketing messages in your confirmation messages.You can ( and should) advertise your product and services just about every time you send a message to yourcustomers and subscribes.Remember , once you`ve put an advertising message into your autoresponders , your sales will be generaye automatically.

About the author:
Eugenijus Sakalauskas is an established ezine publisher and direct marketer who specializes in developing new ideas and methods on E-Ezine - Free marketing recourses, articles, website promotion tips.
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