Do you have a long-term partner yet?

Sunday, December 27, 2009 ·

by: Chuck McCullough

By now most people have realized that the Internet is not just about trying to make a quick buck.

Most scams and get-rich-quick schemes have quickly faded and couldn't produce results if their life depended on it.

So you are now left with coming up with strategies that will keep your business around for the long-term.

If you are planning on having affiliate revenue be part, or all of your income, you need to find programs that you can hope will be around for a long time.

It can be quite painful when a company you've promoted for many months decides to close their affiliate program, or they decrease commissions so far down that it isn't worth your efforts to promote anymore.

When this happens you are left with starting over trying to find someone else that you can hope to earn a decent income from.

When searching for an affiliate program that you hope to make your long-term partner, here are some things to look for:


High-quality products or services - You can quickly destroy your reputation online by promoting shady companies with poor products. ALWAYS try to associate with companies that have great products.
Companies that have YOUR interests in mind - Unfortunately there are many companies out there that simply view their affiliate programs as a cheap advertising and branding vehicle. Seek companies that view their affiliates as partners. You can tell when you have found one by looking at how the program is structured and what they offer in the way of support for affiliates.

Programs paying commissions on multiple products - You will find that sometimes your visitors will purchase items that you had not recommended. Your income can build much faster when you get paid a commission for those sales as well as sales of products directly promoted by you.

Lifetime commission structure - It takes time, effort, and money to send visitors that actually become customers of the affiliate program. Lifetime commissions allow you to get rewarded for future purchases of your customers. This model is great and you should really consider promoting at least one program that offers it.

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